The American Hotel in Downtown Atlanta Sold

American Hotel in Atlanta - Exterior&#13
  American Lodge in Atlanta

The RADCO Businesses (RADCO) has obtained The American Hotel, the traditionally important 315-space, comprehensive-assistance resort in Downtown Atlanta from Legacy Ventures, which has been retained to keep on supplying management services for the home. Additional terms of the offer were not disclosed.

Opened in 1962 as the American Motor Resort, the house has a abundant record as the very first racially integrated hotel in downtown Atlanta and was cited as an significant catalyst in the relocation of Important League Baseball’s Braves franchise from Milwaukee to Atlanta in 1966. The American Resort grew to become a fixture of the civil legal rights movement and hosted meetings of influential leaders such as Martin Luther King Jr., who is now depicted in a mural on the western wall of the assets.

The offer marks the 3rd acquisition by RADCO’s new resort division introduced in early 2021 in response to the COVID-19 pandemic’s operational and funds markets disruptions in the hospitality sector. RADCO is actively searching for out hospitality belongings that are in line with the company’s in general opportunistic financial investment tactic, in accordance to CEO Norman Radow.

“It really is no top secret that the hospitality sector experienced considerably in the wake of the world pandemic, in particular resorts in central organization and amusement districts that thrive on corporate leisure and conference centre demand this kind of as Downtown Atlanta,” reported Mr. Radow. “The American Lodge furnished a special possibility to receive a recently renovated asset with great value-incorporate and mark-to-industry probable.”


Legacy Ventures obtained the resort in 2015 and done a extensive $16 million renovation software in 2017, like rebranding the property as The American Lodge, to restore and revitalize the asset, embracing a retro 1960s theme. RADCO designs to develop on these upgrades and up model the asset to Hilton’s new Tapestry Assortment manufacturer, noticeably elevating RevPAR at the property.

“It has been a occupation spotlight restoring the traditionally substantial American Hotel. Now under RADCO’s possession, Legacy Ventures will proceed as the property’s hotel and cafe supervisors,” stated Legacy Ventures’ Founder & President David Marvin. “Legacy Ventures is geographically diversifying, but we will continue to be headquartered and engaged in downtown Atlanta the place we have and manage numerous other hospitality assets.”

The RADCO Providers has a 28-yr historical past attaining and investing in opportunistic serious estate throughout all asset classes. The organization not long ago re-entered the hospitality industry with the acquisition the 174-place DoubleTree by Hilton Atlanta Roswell resort in Roswell, GA and the 80-place DoubleTree by Hilton Atlanta Alpharetta hotel in Alpharetta, GA. The firm’s financial investment method targets underperforming property that offer quick mark-to-sector options, as well as property necessitating cash infusion to add benefit. RADCO seeks out very well-located assets that have limited obtain to institutional debt or fairness capital for a range of causes.

The American Lodge is incredibly very well-positioned in the heart of Downtown Atlanta, just a block from the Peachtree Centre purchasing spot and the city’s central enterprise district. The hotel is instantly throughout the road from the AmericasMart, a wholesale trade clearly show centre, and a shorter walk from Centennial Olympic Park, the Ga World Congress Middle, State Farm Arena and Mercedes Benz Stadium, attracting hundreds of thousands of visitors every single year.

“RADCO initiatives that the hospitality industry will encounter a significant recovery in the short time period and that the Downtown main of Atlanta will proceed to be a sturdy attraction for numerous many years to appear,” mentioned Mr. Radow. “Recent ideas for investment decision, in particular Centennial Yards, a prepared $5 billion enhancement adjacent to Centennial Park, will stimulate ongoing development and further people to the region.”