Marriott Worldwide, ARTIC sign settlement for Germany’s very first JW Marriott Hotel
12 Dec 2020 – 9:40
Officers in the course of the signing arrangement.
Doha: Al Rayyan Tourism Investment decision Company (ARTIC), a primary intercontinental lodge financial investment enterprise and Marriott International have announced the signing of a milestone agreement to carry a 505-guestroom resort found in central Berlin into the Marriott Worldwide fold. Situated on Stauffenbergstraße and renowned for currently being just one of Berlin’s biggest meeting accommodations, the ARTIC-owned property will join as Resort Berlin Central District. Established to undergo an considerable, phased 4-12 months renovation, the hotel will debut as the JW Marriott Berlin in 2022.
“We are delighted to be functioning with ARTIC to transform the lodge and carry it into the Marriott International portfolio.” claimed Paul Rosenberg, Vice President for Advancement (Europe) at Marriott Worldwide. “Berlin is just one of the world’s most culturally-inclusive metropolitan areas and we are psyched to be introducing a nourishing, aware offering to its hospitality scene. The legendary JW Marriott model proceeds to grow across Europe, the Center East and Africa with eight inns in the pipeline, underscoring the demand for a refined luxury presenting in the region,” he included.
A town acknowledged for its stimulating lifestyle, chopping-edge architecture, incredible foods and tangible historical past attendees will have the ideal of Berlin on their doorstep. Set reverse Tiergarten, a single of the biggest city gardens in Germany boasting practically 520 acres of forested ground, tree-lined paths and glowing lakes, friends can immerse on their own in this nurturing natural environment and just take time to link with nature. Renowned landmarks are a stone’s throw from the lodge, which include the famed Brandenburg Gate and historic Potsdamer Platz, now a lively hub of up to date Berlin and supplying a prosperity of superior-finish shopping.
With the city’s cultural credentials rivalled only by its professional value, the resort is properly-positioned for Berlin’s enterprise hub, with intercontinental enterprises and embassies a short stroll absent. Berlin’s central station is a 10-moment travel away, even though Berlin Brandenburg Airport is a 35-minute drive.
Tarek M. El Sayed, CEO & Controlling Director of ARTIC, included: “We are pleased to be further constructing our partnership with Marriott Intercontinental by way of this remarkable renovation, following our productive collaboration in opening the JW Marriott Istanbul Bosphorus in 2019 and the JW Marriott Marquis Town Center Doha, Qatar’s initial JW Marriott. Our partnership with Marriott Worldwide and belief in the JW Marriott brand goes from toughness to toughness together with functioning alongside one another in Berlin. We are enthusiastic to be collaborating on quite a few other JW Marriott projects in the Middle East and North Africa region. It is our motivation to and continual investment in the high-quality and value of our property that makes it possible for ARTIC to companion with foremost world operators such as Marriott Worldwide and also be present in the key leading marketplaces this sort of as Germany.”
The thorough renovation will totally completely transform the property’s exterior, entrance, community areas, services, guestrooms and suites. The modern, new layout will attract inspiration from nature, bringing a nourishing sense of wellbeing by means of heat touches, serene spaces, inside design and style and the hotel’s food and beverage. The substantial functionality areas, at the moment spanning 5,500sqm, which include a most important ballroom with mezzanine seating and secondary ballroom, will bear a comprehensive makeover, offering the metropolis with revamped JW Marriott event spaces.