Hyatt Enters Exclusive Deal with Lindner Hotels AG in New Expansion Strategy – Hotel Magazine

A Hyatt affiliate has entered into an exclusive collaboration agreement to increase its brand footprint in key European destinations with Lindner Hotels AG—a family-run German hospitality business focused on hotel developments, management and investments. 

The collaboration continues Hyatt’s asset-light growth strategy. More than 30 properties across seven European countries will join the Hyatt brand portfolio and integrate into the World of Hyatt loyalty programme. Most properties are set to transition to the JdV by Hyatt brand.

Founded in 1973 by architect Otto Lindner, Lindner Hotels AG is a German family-owned hospitality company that operates various properties under the Lindner Hotels & Resorts and the me and all hotels brands in key cities across Germany and Central and Eastern Europe. The agreement will extend Hyatt’s brand presence to 15 new markets and expand distribution in prime locations such as Dusseldorf, Frankfurt, and Hamburg.  

“We are thrilled to continue Hyatt’s asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner,” said Mark Hoplamazian, president and Chief Executive Officer of Hyatt. “The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and, ultimately, our World of Hyatt members to a variety of new destinations across Europe, including Kiel, Leipzig, Sylt, Bratislava and Interlaken. We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio.”   

The Lindner portfolio will further boost Hyatt’s lifestyle footprint by an estimated 5,500 rooms, significantly expanding Hyatt’s footprint in Germany and bringing even more accommodation options to Hyatt guests and World of Hyatt loyalty members. 

“We are delighted to have such a strong international brand by our side in Hyatt, with our shared focus on high quality and a holistic approach to hospitality,” added Arno Schwalie, Chief Executive Officer of Lindner. “This type of collaboration is truly unique in the German market. As part of the JdV by Hyatt brand, Lindner remains a strong brand with its own identity and corporate independence, now aided by the power of Hyatt’s global brand awareness and first-class sales and marketing capabilities.”   

As part of this collaboration, Hyatt’s Global Franchise and Owner Relations Group, a team dedicated to the performance of Franchise hotels and owners and operators, will provide Lindner Hotels access to data-driven support regarding brand health, guest experiences and revenue optimisation.