Dream Hotel Group Plans Dream Frisco in a Mixed-Use Development

NEW YORK—Dream Resort Team announced ideas to open Dream Frisco, a boutique 200-key lodge, section of the new Firefly Park blended-use growth in Frisco, Texas, 28 miles north of Dallas.

Led by Texas-based mostly serious estate and financial investment business Wilks Enhancement, with masterplan style by UN Studio in collaboration with Sasaki Architects, the 200-place Dream Frisco lodge will have a rooftop pool deck and bar, exercise center, and four foods and beverage offerings, together with a signature restaurant, nightclub, social club, and foyer bar. Aspiration Frisco will be the hospitality center of the new 230-acre Firefly Park and is anticipated to open its doorways in 2026.

“When we started wondering about what the northern aspect of Frisco was likely to glance like, we knew it necessary to be a diverse experience from the southern component of our town. Now, with the announcement of the Dream Resort coming to Firefly Park, it adds a appreciably unique, great vibe to Frisco,” said Frisco Mayor Jeff Cheney. “Dream will be a destination for the area and is an extraordinary starting for Firefly Park. I search ahead to reducing the ribbon for Desire Frisco.”

“Frisco is one of the fastest-increasing marketplaces in Texas and the best location to develop our Dream brand in the Lone Star State,” said Dream Hotel Team CEO Jay Stein. “We are fortunate to collaborate with visionary developers like Wilks Growth who share our identical big desires and bold ambitions to mature and acquire our model in new and rising marketplaces throughout the region. Firefly Park is the foreseeable future of North Dallas, and we are thrilled to be a component of it.”

“The new Aspiration Lodge in Frisco will present a hospitality encounter in contrast to any other in the sector nowadays and will convey the vibrancy and enjoyment of Firefly Park to a full new amount,” reported Kyle Wilks, president of Wilks Development. “The Wilks group is extremely psyched to associate with Desire Hotel Group on this undertaking.”

Aspiration Frisco will anchor the Firefly Park enhancement that incorporates 4.75 million square feet of commercial office environment place, 2,200 luxury household mid-and-significant-rise models along with townhomes, several food stuff and beverage offerings, 380,000 sq. toes of retail place, a planned audio hall, and outdoor amphitheater. The project’s community areas will include things like a park and mother nature preserve with miles of hike-and-bike trails, several ponds and h2o options, and numerous playground facilities.

Ariel Sanett, vice president of development at Aspiration Hotel Group, who led the deal, mentioned, “As just one of the fastest-increasing metropolitan areas in the United States, Frisco and the North Dallas region are complete of inhabitants on the lookout for new ordeals and vivid food and beverage. Aspiration Frisco will supply this in spades—a style and design-focused way of living lodge, globe-class food stuff and beverage, enjoyment, and unparalleled programming. We glimpse forward to increasing our reach to this dynamic city.”

Lynn Dowdle, president of Dowdle Real Estate and market pro in Texas, who related Aspiration Lodge Group with the Wilks Improvement crew additional, “It was an honor bringing the Dream Resorts model to this job. It is a fantastic in good shape for the city of Frisco and 1 of the most predicted hotel openings in the area. Dream Frisco will present up a complex-amazing issue like no other.”

Frisco originated as a end for tourists alongside the Shawnee/Preston Path and St. Louis-San Francisco Railway, from which the city receives its identify. After an agricultural center, Frisco carries on to grow right now, giving visitors retail, dining establishments, stay amusement, and sporting venues, which includes headquarters for the Dallas Cowboys and PGA of America.

Firefly Park is scheduled to break ground in 2023. Aspiration Frisco will open its doors in 2026.

The announcement follows the latest signings of Desire Miami, Desire Louisville, Desire Oklahoma Town, and Unscripted Oklahoma Town, creating Dream Frisco the fifth new lodge offer signed by Desire Resort Team in a lot less than 5 months. This marks 15 resorts in the company’s portfolio and 25 new places in different phases of development around the globe.