A New Orleans non-earnings corporation Son of a Saint and the world’s #1 tequila maker, Jose Cuervo, are partnering for a second-straight 12 months of fundraising at neighborhood bars and dining places.
Son of a Saint’s founder and director, Bivian “Sonny” Lee, III was 3-several years-old when he tragically misplaced his father and previous New Orleans Saints player Bivian Lee Jr. His mom wisely recognized Sonny was lacking his father’s impact and entered him into counseling and therapy. Even the Saints’ former owner, Tom Benson, employed Sonny, mentored and trained him before he started Son of a Saint. By way of his journey, Lee turned his tragedy into a nonprofit plan business that has helped 200 youthful adult men whose fathers are incarcerated or missing from the young men’s life.
Son of a Saint transformed a 103-yr-previous ice property and moved its functions to the 16,000-square-foot creating in mid-town New Orleans. “It is heading to have a ton of area for routines for our boys. We are about at 200 little ones right now and are fired up we have experienced a whole lot of progress given that we past talked,” Lee stated.
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Jose Cuervo realizes the requirement of his foundation in New Orleans and has made a decision to husband or wife with Son of a Saint for a 2nd-consecutive season. Lee described that it was Son of a Saint mentor, Nick Guth, whose “strategy developed a cocktail that would be made available at several dining establishments and bars around New Orleans to support build recognition and funding for the organization. And, it truly is been terrific.”
From now by way of the conclude of the calendar year, when New Orleans patrons buy a SONNY’S MARGARITA, a specialty crafted cocktail featuring Jose Cuervo® Tradicional®, a part of the proceeds, up to $50K, will be donated to the nonprofit. Final yr, the SONNY’S MARGARITA was initial launched to New Orleans in the give-back initiative. Jose Cuervo’s involvement and donation of $100,000 was important in assisting the nonprofit’s growth to aid 200 mentees, their highest enrollment in the organization’s 11-year background. Named just after Son of a Saint’s CEO, the signatur
e drink is made as a traditional margarita established with Jose Cuervo Tradicional, where by each individual bar or cafe can insert its distinctive twist.
“The plan was that Jose Cuervo would match up to $50,000 of whichever we raised,” famous Lee. “So previous calendar year, we were ready to strike that amount they gave us of $50,000 in crypto. They loved us so a lot that they greater their determination to $65,000. If we strike our $50,000 mark in the dining places, that is how we received to that $115,000.”
The program’s advancement rate calls for far more funding for the 200 boys needing garments, travel, transportation, and educational sources. “When a boy starts with us, he is 10 a long time aged. He’s with us until he’s 21. So I have acquired to have funding for him all the way by way of,” Lee remarked.
From this Fathers’ Working day and Juneteenth, Sonny Lee and Jose Cuervo are requesting patrons to inquire for the SONNY’S MARGARITA at New Orleans participating bars and dining places in the 2022 method, which include Felipe’s Mexican Taqueria, Sofia Nola, Ruby Slipper Cafe, and Windsor Courtroom Resort. All buys beneath SONNY’S MARGARITA will go on the Son of a Saint’s mission of mentoring New Orleans citizens and serving to their communities expand and prosper.
Lee is encouraging “men and women to go on our web site and social media. We’re on Instagram, Twitter, LinkedIn, and Fb less than Son of a Saint. You can see a great deal of the things to do we’re accomplishing with the boys and connect with the business. We’re always recruiting mentors. We have male mentors, woman volunteers, and anyone can get involved in the firm.”
Gayle Benson, Drew Brees, Marques Colston, and many others affiliated with the New Orleans Saints business contribute sources and time to the Son of a Saint basis.