‘Design-led’ lifestyle brand AC by Marriott makes Australian debut

Australia’s quite 1st AC Lodges by Marriott was launched to the industry this week with the opening of AC Lodge by Marriott Melbourne Southbank on Thursday.

The 14th brand to enter Marriott Bonvoy’s portfolio in Australia, AC by Marriott is a structure-led life-style brand that originated in Spain.

Talking to media, market associates and friends at the formal opening, Marriott Intercontinental Region Vice President – Australia, New Zealand and Pacific, Sean Hunt, stated the manufacturer is attaining momentum globally.

“The brand was to start with introduced in 2011 – it was a joint venture with renowned Spanish hotelier and Antonia Catalan and based on the attractiveness of basic fashionable style with European soul, and Spanish roots,” he stated.

“This model is growing unbelievably quick – 180 hotels all-around the world and expanding.”

Hunt said Melbourne’s track record as the “cultural and design and style funds of Australia”, can make it the excellent place for the brand’s Australian debut.

The 205-place Southbank resort, found in the vicinity of the South Wharf precinct – an place which is now going through a key urban renewal undertaking – is owned by Melbourne-dependent mixed-use real estate developer and investment organization Funds Alliance.

Dog-helpful Premium King room at AC by Marriott Melbourne Southbank

Money Alliance Founder and Managing Director, Mohan Du, reported he thinks the lodge which will spark the starting of a new landscape for Southbank.

“Four decades in the past, we created a determination to continue on our investment in our belief with the hotel sector,” Du instructed company at the opening.

“We come to feel that property like motels are genuinely superb pieces of genuine estate. It is phenomenally stunning, and it activates the place. It is not just about the developing itself, it aids the place that it is in.”

Wondering outdoors the box

The property’s food stuff and beverage presenting is operate by Peter Rowland Team (PRG) – which is also at the rear of retailer David Jones’ iconic Foodstuff Halls. It features a Spanish-influenced eating encounter, Sorolla, a freestanding bar, Triana Bar, which delivers sights of the town skyline, and pool bar, Bar de Buceo, which also features beverages and gentle, alfresco style eating.

The brand’s AC Gin and Tonic is readily available during the lodge, served in a personalized glass by sculptural glass artist Adam Walmon.

“This is a pilot in that we are partnering with PRG, a enterprise that’s also owned by acquired by Funds Alliance, to deliver our meals and beverage alternatives,” Hunt claimed.

“I feel inns now need to feel outside of the box they need to provide some thing diverse …  differentiate on their own. I imagine this resort will do just that.”

Infinity pool at AC by Marriott Melbourne Southbank

Leisure amenities include things like an out of doors, infinity pool spanning the width of the building, 24-hour health and fitness centre, and a assortment of assembly and occasion spaces with ground-to-ceiling home windows. Collaborative spaces like the brand’s signature AC Lounge – a modern-day co-operating room by working day that transforms into a social hub offering European-style tapas by night time.

Modern-day minimalism

The lodge design, by DKO Architecture, functions open up and litter-cost-free layouts with sleek desks and open up closets, reflecting the industrial warehouse design of South Melbourne.

Fashionable vintage finishes are applied all through such as natural stone tiling, textured timber, metallic particulars, layers of material and brass accents.

Doing the job in collaboration with DKO, resort Basic Supervisor Harry Singh mentioned they have brought to daily life the core aspects of the AC design philosophy.

“Every element of the working experience is meticulously more than-imagined to create a seamless keep,” he said.

“AC Lodge by Marriott Melbourne Southbank’s design really demonstrates the brand’s experience. The design technique to each place is optimum comfort and utility as a result of to modern décor, with open up layouts providing functional magnificence with no distraction.”

Renowned inside designer and Tv personality Daniel Palmer, who emceed the opening event, described it as modern-day minimalism.

“One of the big tendencies out there at the second is reinvigoration of minimalism by way of a 2022 lens, and if you want to know what that appears to be like like, you are standing in it,” he told all those collected.

“Minimalism is, in its essence, the distilling of style down to its most fantastic kind. It is truly distilling layout and making it completely specific.”

The hotel’s bar offers sights of the metropolis skyline

Singh also spoke about his longstanding admiration for this brand and his satisfaction at introducing it to the Australian market.

“My adore affair with this model goes back a extensive time – prior to Marriott was part of his brand – back again to 2008, when I to start with travelled to Spain,” he mentioned.

“I was there for a thirty day period, I travelled the metropolitan areas and ended up remaining in quite a couple [AC] homes and I really cherished them.

“Forty years later on, here I am opening the very first AC by Marriott in Australia. It is this kind of a momentous occasion. I’m super very pleased. It’s most likely a person of the proudest times in my 20 a long time with Marriott Worldwide.”

Marriott development

The lodge marks Marriott International’s ninth hotel in Melbourne and is the 3rd new hotel to open in the Victorian funds more than the past 12 months.

Speaking about the broader small business recovery, Hunt stated there are several promising symptoms.

“COVID – to my intellect – that’s in the rear eyesight mirror,” he reported. “I think which is powering us we’re finding on with lifestyle, it’s just aspect of the cloth of society.

“Right across the procedure we’re viewing 60% occupancy – the enterprise is just continuing to consider off.”